Analytic tool based on Postman’s 5 ideas

Below is a graphic organiser that I created to use Postman’s article “5 Ideas we Need to Know About Technological Change.”  My students used this to analysis the Internet or any social media tool.  I think it helped to focus / lead some of their efforts.  Formatting changed a little when I posted it here but there is a word document link at the end of this post to see the formatting as I intended.

Name: ______________________    

Subject being analyzed: ______________________________

Postman analytic tool

When trying to understand new technology or a media / Internet tool, Postman’s article “Five Things We Need to Know about Technological Change” provides a good framework to begin:

“Idea number one, then, is that culture always pays a price for technology.”
“What will a new technology undo?” What other negative consequences are associated with this tech / media? .

 

“…There are always winners and losers in technological change” is the second idea. .
What are the winners winning?  What are the advantages of producing this technology to the producer? What are the advantages of consuming this technology? .
What are the losers losing? .

                       

“The third idea, then, is that every technology has a philosophy which is given expression in how the technology makes people use their minds, in what it makes us do with our bodies, in how it codifies the world…”
What is the idea or bias behind this tech. / media? .

 

“…fourth idea: Technological change is not additive; it is ecological.”
What is now different about the culture given the presence of this new tech / media? .

 

“…the fifth and final idea, which is that media tend to become mythic.”
Describe a characteristic How could it be changed for your benefit? .
Describe a characteristic How could it be changed for your benefit? .
Describe a characteristic How could it be changed for your benefit? .
Describe a characteristic How could it be changed for your benefit? .
Describe a characteristic How could it be changed for your benefit? .

 

Expectations

1.1 explain how various media texts address their intended purpose and audience

1.6 identify who produces various media texts and determine the commercial, ideological, political, cultural, and/or artistic interests or perspectives that the texts may involve

Criteria Level 1 Level 2 Level 3 Level 4
Use of critical/creativethinking processes uses critical/creative thinking

processes

with limited

effectiveness

uses critical/creative thinking

processes

with some

effectiveness

uses critical/creative thinking

processes with

considerable

effectiveness

uses critical/creative thinking

processes with a

high degree of

effectiveness

Application of knowledgeand skills

in familiar contexts

applies knowledgeand skills in familiar

contexts with limited

effectiveness

applies knowledgeand skills in familiar

contexts with some

effectiveness

applies knowledgeand skills in familiar

contexts with

considerable

effectiveness

applies knowledgeand skills in familiar

contexts with a

high degree of

effectiveness

 postman analysis

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